When Worlds Collide - Campaign 2014
When Worlds Collide is an integrated campaign designed for Vega in 2014. The concept was based on particle acceleration, telling the story when one world (strategy) and another world (creativity) collide. The result, wisdom with magic. Art direction was inspired by Abstract Expressionism, especially the work of Franz Kline and Mark Rothko, merged with visuals from super collider imagery used in particle physics. A poster and three course fact sheets were the only executions for the campaign before the project was cancelled for being too alienating for the target audience.
At the end of every year Vega holds an exhibition, which was an industry-wide calendar event, showcasing the collected work for all graduate students from all major departments, including Brand Strategy, Brand Management, Visual Communication, Copywriting, and Multimedia Design (Digital Design).
Occupy - Showcase 2012
Occupy was the theme for Showcase 2012, fuelled by the the influence of the Occupy movement, which was very popular at the time. Following the first Occupy Wall Street event, the revolutionary and activist spirit of the Occupy movement was embraced here with expressive, grungy, verve.
Capital Design/Design Capital - Showcase 2013
Capital Design/Design Capital was the theme for Showcase 2013, describing the idea of human capital, mixed with the fact that Cape Town was preparing to be the world Design Capital in 2014.
Crushed Ore / Hidden Gold - Showcase 2014
Crushed Ore / Hidden Gold was the theme for Showcase 2014, communicating the idea that no idea is a bad idea. One writes an idea on a piece of paper, and you think it's stupid, proceeding to crumple it up and throw it in the bin. We can all relate to a session of burning the midnight oil, with a full bin of crumpled pieces of paper, filled with rejected ideas, in the bin. Often times, it's that first piece of crumpled paper that is pure gold.
Obsidian - Showcase 2015
Obsidian was the theme for Showcase 2015, using the concept of volcanic glass, and the intense process that makes obsidian form, as an analogy for the journey that students had to endure to get to showcase their work to the industry.
Gen-V - Showcase 2016
Gen-V, meant to describe the literal idea of 'generation Vega' (conceptualised by the client), was the theme for Showcase 2016. With many restrictions placed by the brief, and given the fact that there was no real core concept to the campaign, layout and typography was stripped to bare bones, Swiss-style, and visuals of student work were thrown on various spreads to add some creative grit.
Converge - Showcase 2017
Converge was the theme for Showcase 2017, falling back on the physics of colour and points in time and space. This was used as a metaphor for the creative process, and the collaboration of strategy and creativity.
Distort - Showcase 2018
Distort was the theme for Showcase 2018, and it was all about how creativity functions in a "post-truth" world, where there is a cognitive dissonance between what is real and what is hyperreal, all distorted and warped.
Brand Challenge Certificate
For about five weeks each year Vega used to transform itself from a school into a fully-functioning advertising agency, called Brand Challenge, incorporating all students from 2nd and 3rd-year level into teams ("agencies") of strategists, copywriters, digital designers, graphic designers, art directors, account managers, and the like. Real clients would deliver live briefs to these teams with the intent to actually execute and implement whatever solutions the student teams would present. This gave students a very real insight into what it would be like to work in industry settings, adding serious depth to their education. At the end of Brand Challenge an awards ceremony would be held to celebrate the best work, and the certificate shown here was designed for students to have physical token of their proverbial blood, sweat, and tears.
Fresh Cream was an annual event that celebrated the best work from each department and year of study at the school. Posters and certificates were designed for the ceremony, which was seen as a prestigious event by students and lecturers alike. The winning works would be presented to the school, allowing all students to know what their peers in other departments were doing, keeping standards high and creating a strong sense of community.
Fresh Cream Certificate
This was the final design for the Fresh Cream Certificate for the Cape Town campus. The theme here tries to convey the two worlds that make the school what it is, creativity and strategy. The juxtaposition of serif and sans-serif fonts, clean and textured surfaces, further attempts to emphasise the the unique dynamic between strategic creativity and creative strategy at the school.
Pristine - Fresh Cream 2014
This poster was designed to promote the awards ceremony for Fresh Cream 2014. The theme here is all about the notion of creative work that can reach the plateau of pristine work. The point is that this doesn't happen easily, it takes true grit, overcoming many failures, challenging ones limits and breaking the boundaries. Hence, the use of hyperbole and oxymoron as a visual language using grayscale photography, juxtaposed with the comparatively quiet layout and use of red typography, which was applied with a spot UV.
The Classic Hits - Fresh Cream 2013
This poster was designed to promote the awards ceremony for Fresh Cream 2013, an annual event that celebrates the best work from each department and year of study at the school. The theme here prescribes to the notion of a classic hits music compilation, using the classical ancient Greek figure of Venus de Milo to accentuate the point.
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