Logofolio - Rejected Logos and Marks 2011 -2021
In the context of creativity, its best not to judge by ones successes, but rather ones failures. “Fail harder”, as the age-old art school dictum goes. The following logofolio is a selection of works that were thought to be aesthetically pleasing at the time of their creation. Comprising rejected or failed projects, the logos and marks below now seem far too convoluted, overtly ornate, and conceptually inaccessible to be viable.