The demented culture machine is a direct mail ‘bling’ pack designed for Gilgamesh Branding & Design, as an incentive to attract rad new brands to work with. The pack started as a passion project, but the concept evolved into a direct mailer, forming part of an overall “Demented” campaign, which includes an emailer and social media engagements.
The main idea here: forget disruption, think demented. If the core personality trait of classic cartoon characters is ‘looney’, then what would they look like if it changed to ‘demented’? From this simple thought, a pack comprised of an embroidered patch, enamel pin, and vinyl sticker, was conceived as a gift, included alongside an introduction letter and business card. A lucky packet, filled with demented trinkets, made for brands who Gilgamesh wishes to work with, or thank for their valued relationships.